Benjamin Moore Paint Showroom

Under the guidance of the design strategy of de-commercialization, the past attributes of pure product display become less important, and the products themselves are directly applied in the space, so that visitors can intuitively feel the color expression, tactile texture, application range and process practice of the materials. With the immersive experience atmosphere as the creation method and business logic, this represents the trend of new business and the awakening of brand self-confidence.

From the viewpoint of the facade, the window-like landscape has become the visual focal point of the neighborhood, and the structural concession in the form of framed scenery eases the tension of the street interface, thus creating a certain imaginary spatial distance. The natural stones suggesting the integration of inside and outside are dotted in the interior and exterior, together with green plants, mosses and ferns of different heights, building a vivid set of landscape vignettes.

For the three-dimensional place, the façade wall is a necessary basic element, whether enclosing, dividing or systematically organizing, it has an indispensable role. As a real carrier of material display, the curved wall has more visual fluidity and a sense of unrestricted space than the straight wall, which represents continuous, uninterrupted and latent momentum.

When the theory of transparency of cubism is projected on the architectural space, the free lines of the plane evolve into the actual walls with penetrating power, an overlapping but complete internal space is formed, while the corresponding perception of different forms is generated, so that the meticulous, rich, complex logical and clear spatial order becomes traceable, rather than the simple optical material characteristics of the visual.