Freed Hotel & Residences Launch

Freed Hotel & Residences Toronto (FHR) brings the luxury of world-class hotel services to residential life at the epicentre of downtown Toronto. Poised to be the city’s most coveted address, FHR will be crowned by a sky restaurant and the world-famous Katsuya restaurant by SBE on the 2nd floor. This architectural marvel, designed by world-renowned Adrian Smith + Gordon Gill Architecture, will be celebrated around the globe.

The Freed Hotel & Residences Toronto Exclusive Launch event on March 2nd 2024 was an electric night for the city of Toronto. Takashi Murakami, who had never been to Toronto before, was a significant coup, garnering international attention and attracting high-profile celebrities. All guests had the opportunity to go home with a brochure and a signed Murakami book was delivered to exclusive guests after the event. Chef Katsuya was in attendance and prepared a delicious dinner for guests, which underlined the calibre of food that will be available on-site. The team capitalized on current conditions by launching the project amidst a market hungry for attention, positioning Freed Hotel & Residences as a standout amidst competitors who were delaying their releases. This bold approach not only generated excitement but also positioned the project as a trendsetter in the industry, with competitors closely watching and learning from their strategies.