Tongxiang CR Land MixC Commercial Center

The project is a benchmark commercial development in the city of Tongxiang, aimed at rejuvenating the old town. The project took inspiration from the city’s cultural heritage - the Tales of Phoenix. In ancient times, it is rumored that Tongxiang attracted phoenix to inhabit here, gaining its reputation as “the hometown of Phoenix”.
Our design took inspiration from the ancient tale, and formed our conceptual narrative and design language inspired by “Acts of the Phoenix”. Formal abstractions of “Phoenix” is articulated into the design. The project aims to display contemporary urban image for the city. Through abstract variations in our integrated language, the project has showcased differentiated place-making expressions that cohesively contributed to the project’s ingenuity.
Our design strategy focuses on creating spatial identities by differentiating experiential qualities in the public realm, such as strengthening signification qualities at entry plazas and encouraging interactions at central plaza.
At entry plazas, feather-like gradient pavage guide visitors into the mall. Cascade water features at entry plazas mimic the gliding motion of a phoenix’s spreading wings. Water surfaces with fountains or jump springs highlight the quality display at the entrances. The sunken plaza features layered terraces with obliquely-sliced seating steps, creating visual variations in the aesthetics of the space. The steps design abstractly depict the momentum of phoenix motions, adding diversification of visual interests for the experientiality of the space.
Shaped like the posture of a phoenix on a branch, the installation at central plaza highlights the focal interactive space. Being at the hub of the project, we wanted to create festive vibes rendered by active events and interactions. The installation is an integrated light pole with built-in ultrasonic atomization system to generate fogs and smoke bubbles, creating special effects for play and interactions. The dry fountain here integrates a variety of fountain sprinklers to achieve dynamic display of rhythms, and successfully elevates the vibrant experientiality. At night, a water show sensation with lighting effects is on display, bringing sensorial immersion to visitors. The multiplicity of sounds, lights and water has successfully activated the hub that’s always full of fun and surprises.